Over the last year we have been helping shape the BTL SVC brand as it prepared for its recent launch. BTL SVC, a family of award winning hand-crafted premium cocktails, aims to elevate the cocktail experience in places where your options are limited when it comes to your drink of choice. Our strategy was to create an immediate sense of perceived value and craftsmanship through design and messaging so that the consumer feels the expertise, care, and use of premium ingredients that goes into every cocktail.
“An unforgettable cocktail should come from that same soulful place where a great meal or a beautiful song originate from.”
Since its launch in November BTL SVC has already been critically acclaimed winning numerous awards both internationally and domestically for its cocktails and branding. Notably the design and packaging won a gold medal at The Drinks International Challenge Series in London.
Currently you’ll find the BTL SVC brand in certain high end hotels around Los Angeles and Las Vegas with undoubtedly more expanded distribution news coming soon.
As a side note, if you see these cocktails around we highly recommend giving them a try, they are damn good.