House Beer was created with the desire to bring something new to the craft beer market. A clean, no-nonsense approach to beer. Nothing more. We led all creative efforts in establishing a new brand that lives up to their mission.
The House Beer identity is an extension of the brand itself. An iconic form that plays to the ethos of the brand. Simplicity at all costs. Rooted in the classics, the logo takes on a modern interpretation giving the brand an approachable but progressive feel. Balanced, just like the beer itself.
The perfect beer, and nothing less.
The brand’s story is intentionally straightforward and easy to understand. So when we set out to create their first ad campaign, we put the story front and center. Premium quality with no nonsense, the House Beer campaign brings people into the simplicity behind the promise with a focus on quality.
Minimize to maximize.
Like every other touch point, the website was designed to illustrate the House Beer mission and be an extension of their product story. From the navigation to the shop, our goal was to create a clean and no nonsense experience while capturing the people and lifestyle behind the product.