Hekate creates functional mushroom products to help you realize the potential of your mental and physical performance. With the name of the brand drawing inspiration from the Greek goddess, we created a visual identity that not only references the three faces of Hekate, but also the three founders and core product benefits: Balance, Focus and Recovery. Conveying a sense of performance and progression, the identity system highlights Hekate’s purpose of unlocking people’s potential with functional mushrooms.
