Creating Saint Archer Gold was a natural step for the brand as it continues to honor the story of the journey. When they approached Colony to build the Gold brand, our aim was to create a system that was bold and distinct in a competitive market segment most craft beers don’t approach. Tasked with creating the name, identity, and packaging design, Gold is intended to offer light beer drinkers a purposeful alternative to the mainstream in a brand with an authentic story.
Saint Archer was founded on a story that was unique in the craft beer market. Leveraging the foundational strategy, we develop content and various campaigns to continually share their story as they build their connection with the consumer and expand into new markets.
The packaging has always been the foundation of the brand. Clean and concise, this physical expression of the brand was designed to make the brand’s positioning understandable and approachable.
With a diverse community of advocates and interesting stories to share, we work with the internal team to develop creative content through various projects that continues to push the limits of what a beer brand can be.
Tapping into the packaging and the core of the brand’s visual language, the digital experience is a true extension of the brand story and is used as a platform to distribute the brand’s diverse content to the target audience.