Purposefully bold and simple, the labeling system was created as a nod to the iconic nautical flags that fly over the harbor in Santa Cruz. By owning this purposeful system we’ve been able to make the iconic triangle shape synonymous with the brand.
The Verve experience is rooted in their commitment to the Farmlevel story and they take pride in sharing that passion. Whether it’s a limited release highlighting a special partnership, or a journal detailing their coffee sourcing story, we continue to collaborate in defining the Farmlevel story through packaging and marketing collateral.
The Verve brand experience has always extended beyond the coffee. Through the years we have collaborated across diverse mediums big and small, from t-shirts to van wraps to wall murals.