Founded by Santa Barbara-born sisters, DÔEN is a women-run fashion line offering collections inspired by a nostalgia for the coastal California of decades past. To evoke this sense of time and place, Colony was tasked with creating a new visual direction for their digital landscape. Staying clear of the typical flat and boxy layouts of most e-commerce brands, we created a warm and layered aesthetic that highlights not only the product silhouettes, but also the materials and natural landscapes that inspire the clothes themselves.
