Muddy Bites was created to capture the experience of enjoying the perfect last bite over and over again. Looking for a refresh as their direct-to-consumer business continued to scale, the brand partnered with the team at Colony. The ask was to rebrand their iconic bites, including a new brand identity and packaging system that conveyed the pure bliss of a one time treat enjoyed on repeat. It’s your first kiss twenty times over, a roller coaster that never ends, it’s happiness multiplied.
