With the release of its hot sauce in 2017, TRUFF immediately propelled into social media prominence. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, truffle inspired cap and social content.
Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. And Colony has continued to be a partner in developing this extended product line.
Throughout the brand’s evolution, TRUFF has continually reimagined what was possible with hot sauce. In doing so, collaborations have become an essential opportunity for the brand, and Colony has worked with TRUFF and their partners to bring these ventures to life. To date, collaborations have included Hidden Valley Ranch, Taco Bell, Ben Baller and Warren Lotas.