Truff Hot Sauce | Colony | Brand and Design

The pinnacle of
the heat experience.

Made with a unique and luxurious blend of real black truffles and red chili peppers, TRUFF’s line of pantry staples was created to elevate the dining experience. Originally founded through the Instagram handle @sauce, the founders came to Colony early in the product development stage to create the brand and packaging experience. Understanding the power of social media in launching the product, we created a brand aesthetic and packaging suite that was instantly recognizable.

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Brand
Strategy
Product
Campaign

Truff Taco Bell Branding and Design by Colony

Truff Hot Sauce Packaging Design by Colony

With the release of its hot sauce in 2017, TRUFF immediately propelled into social media prominence. The brand quickly became the fastest-growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, truffle inspired cap and social content.

Truff Hot Sauce Packaging Branding Design by Colony

Taking inspiration from the flagship black truffle experience, TRUFF recently expanded its family of products to include other popular favorites like TRUFF Pasta Sauce, TRUFF Mayonnaise, and TRUFF Truffle Oil. And Colony has continued to be a partner in developing this extended product line.

Truff Packaging, Branding and Design by Colony

Truff Packet Branding and Design by Colony

Throughout the brand’s evolution, TRUFF has continually reimagined what was possible with hot sauce. In doing so, collaborations have become an essential opportunity for the brand, and Colony has worked with TRUFF and their partners to bring these ventures to life. To date, collaborations have included Hidden Valley Ranch, Taco Bell, Ben Baller and Warren Lotas.

Truff Hidden Valley Ranch Branding and Design by Colony

The pinnacle of the heat experience.

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DÔEN

The pinnacle of
the heat experience.